In the rapidly evolving world of online entertainment, Soft2Bet has emerged as a transformative force, shaping the future of digital gaming with powerful technology, innovative solutions, and a strong commitment to security and responsible play. Since its founding, Soft2Bet has grown from a small startup into a global leader in iGaming platforms, powering casino and sportsbook brands around the world.
What Is Soft2Bet?
Soft2Bet is a multinational iGaming technology company specializing in providing advanced turnkey solutions for online casino and sportsbook operators. At its core, Soft2Bet delivers scalable platforms that help businesses launch, manage, and grow gaming brands in regulated markets. The company’s technology stack is designed to support high traffic, complex operations, and seamless user experiences across multiple devices.
Founded in 2016 by entrepreneur Uri Poliavich, Soft2Bet has built a reputation for creating platforms that combine performance, flexibility, and compliance. The company operates internationally with multiple licenses, enabling it to serve a truly global audience while adapting to local regulatory requirements.
Core Technology & Platform Solutions
Soft2Bet’s success stems from its comprehensive and modular platform architecture, which includes:
Casino Platform
Soft2Bet’s casino solution offers access to thousands of games, sourced from over 100 industry-leading providers. The portfolio includes slots, classic table games, jackpot titles, and live dealer gaming, all easily accessible through a single dashboard.
Operators benefit from advanced back-office tools that allow detailed performance tracking, promotion management, and player segmentation. Scalability and reliability are key strengths — the system can handle high volumes of simultaneous users without sacrificing speed.
Sportsbook Platform
The sportsbook platform covers a wide array of sports events — from football, basketball, and tennis to niche markets like darts and cricket. It supports both pre-match and live betting, with real-time odds updates and flexible betting options. This capability enables operators to provide engaging experiences that attract both casual bettors and seasoned players.
Turnkey & White-Label Solutions
Soft2Bet offers both turnkey and white-label models that allow partners to launch quickly without having to build infrastructure from scratch. A complete package can include licensing support, payment integrations, customer service tools, games, CRM systems, and compliance services — allowing businesses to enter new markets with minimal setup time.
MEGA – Gamification & Engagement Tools
One of Soft2Bet’s standout innovations is its proprietary MEGA (Motivational Engineering Gaming Application) — a powerful gamification engine designed to increase player engagement and retention.
MEGA introduces game-like mechanics such as:
- Missions and quests
- Leaderboards
- Personalized rewards
- Bonus shops
These features transform ordinary play into an immersive experience that keeps players returning. Gamification has been shown to drive significant increases in key metrics such as net gaming revenue and player engagement across Soft2Bet-powered sites.
MEGA was recognized at the Global Gaming Awards EMEA, cementing its position as a leading product in the industry and earning accolades for innovation and player engagement.
Payments, Security & Compliance
Payments and security are central to each Soft2Bet platform. The company integrates more than 70 payment methods, including e-wallets, bank transfers, traditional cards, and even cryptocurrency options. This ensures smooth deposits and withdrawals for players across different regions.
Security is built into every layer of the system, using encryption, advanced fraud protection, and compliance tools like anti-money laundering (AML) monitoring and know your customer (KYC) verification. Soft2Bet also aligns with global financial and gaming regulations to protect both operators and their players.
Operating in regulated markets means Soft2Bet must comply with the specific requirements of licensing authorities in countries such as Denmark, Sweden, Italy, Romania, and Ontario (Canada), among others. These strict standards help build trust and ensure responsible business practices are upheld.
5. Responsible Gaming Initiatives
Soft2Bet emphasizes responsible gaming across all products. Built-in tools help players manage their activity safely, with options such as deposit limits, session reminders, self-exclusion features, and risk-monitoring alerts.
The company also works closely with operators to adopt best practices for customer protection and safe play, reflecting an industry-wide commitment to ethical gaming.
Global Reach & Market Expansion
Over the years, Soft2Bet has rapidly expanded its footprint:
- Multiple licenses across Europe and North America
- Network of local brands tailored to various languages and cultural preferences
- Offices and teams operating internationally
This global reach allows Soft2Bet to adapt to diverse markets and regulatory environments, setting up tailored experiences that resonate with local players while maintaining operational excellence.
Brand Portfolio & Success Stories
Soft2Bet powers a broad portfolio of successful iGaming brands, each tailored to specific market needs:
- Betinia — Known for its gamified sports betting experience in Scandinavia.
- CampoBet — A hybrid casino and sportsbook platform popular in multiple markets.
- Yoyocasino and QuickCasino — Recognized leaders in their respective regions.
- Don.ro — A Romania-focused entertainment platform with social gaming elements.
These brands showcase Soft2Bet’s ability to blend technology, market insight, and innovation into compelling digital products that appeal to players worldwide.
Company Culture & Team
Soft2Bet’s success isn’t just technological — it’s cultural. The company employs a diverse team drawn from many countries and backgrounds, fostering creativity and fresh perspectives. Cooperation, innovation, and respect are central values that drive its growth and help maintain an environment where expertise flourishes.
The company also places importance on professional development, community involvement, and social responsibility initiatives — demonstrating that its impact extends beyond technology into positive contributions in local communities.
Awards & Industry Recognition
Soft2Bet has received multiple prestigious awards, including recognition for platform excellence, product innovation, and leadership. Achievements such as Platform Provider of the Year and executive accolades highlight its role as a pioneer in the iGaming tech space.
These accolades reflect Soft2Bet’s reputation for quality, innovation, and its influence on industry standards around the world.
Future Vision
As digital gaming evolves, Soft2Bet continues to push the boundaries of innovation. With plans for expansion into new regulated territories, ongoing product development, and deeper integration of AI-driven engagement tools, the company is poised to remain at the forefront of iGaming technology.
Emerging features are expected to enhance personalization, mobile play, and data-driven insights — all aimed at delivering richer and more interactive experiences for both operators and players alike.
